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First Rank SEO Blog

What Is GA4?

By Jacob Kettner on December 6, 2022

Google Analytics is a free web platform that tracks traffic and engagement across your website and apps. Using statistics and analytical tools, it creates reports that provide insight into your business and customers. Google Analytics is primarily used for marketing and SEO purposes. The first Google Analytics platform (GA1) was developed in 2005. Since then, […]

Helpful Content Google Update

By Jacob Kettner on October 26, 2022

Google’s algorithm updates are always mysterious. You know when they roll out and when they wrap up, but what you don’t know is… what they do. That wasn’t the case with one of Google’s recent updates: The Helpful Content Update. In a very unGoogle-like fashion, the company posted an entire page about the update. […]

How To Claim & Verify Your Business Profile On Google 2024

By Jacob Kettner on August 25, 2022

Your Google Business Profile (formerly known as Google My Business) is one of your most essential tools for local SEO. Seriously, local SEO is basically built around making your Business Profile (from here on out, abbreviated to GBP) as visible as possible. We want your business to be the first thing people see when they […]

Providing First Rank With Google Ads Access

By Jacob Kettner on August 23, 2022

Google Ads are an effective way to reach anyone who uses Google as a search engine. If you’re here, it means you’re willing to work with us and share access to your Google Ads account. In order to proceed, you will first need to provide access to our team. Granting access will ensure that anyone […]

What Is A Metasearch Engine?

By Jacob Kettner on August 4, 2022

Let’s talk about the word “meta”. You’ve probably heard it before - meta-humour, or even (particularly relevant to the world of SEO), metadata. In all of these contexts, meta means the same thing: That the term the prefix is attached to is self-referential or self-reflective. Meta-humour is humour about humour, and metadata is data about […]

Trust Symbols You Can Use To Increase Conversions & Customer Confidence

By Jacob Kettner on July 28, 2022

What stops customers from buying your products? Baymard Institute found that 69.57% of online shopping carts get abandoned. That means more than half of your online customers are backing out before they buy! But why? It’s not just the price point or shipping costs. More often than not, customers walk away because you haven’t built […]

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