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The Power Of Voice Search And Its Effect On Your SEO

By Jacob Kettner on July 13, 2020
Google has come a long way from its origins in the last 20+ years.  While it was originally developed to be a search engine and help people find information on websites, it is moving toward an answer engine which in 2019, answered over 50% of queries without a user clicking on a search result.  You […]
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Small Business Marketing in Vancouver

By Jacob Kettner on July 6, 2020
Let’s talk about marketing philosophy. You might be tempted to look at big players on the scene: Coca-Cola, Disney, your favourite car company. These companies don’t just advertise their products, they advertise a lifestyle. They want to influence attitudes, not just behaviours.  Your ambition might be to do the same. As a small business owner, […]
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Small Business Marketing in Toronto

By Jacob Kettner on July 6, 2020
You can have the best products and services in the world, but it doesn’t mean a thing if no one knows about you. Marketing is just as important for SMEs as it is for large businesses, if not more so. For example, Google doesn’t need to advertise to you for you to use their service […]
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Small Business Marketing in Calgary

By Jacob Kettner on July 6, 2020
Every business needs to be able to market itself - you might argue that every person needs to market themselves, to a certain extent, but that’s a philosophical debate for another time. For now, let’s think about how small business marketing differs from marketing for larger businesses, and how small businesses (be they B2B or […]
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Small Business Marketing in Edmonton

By Jacob Kettner on July 6, 2020
Every business has to be budget-conscious, but for small businesses, how you balance your budget can make or break you in a given year. Marketing, then, is a tricky proposition for most SMEs. On the one hand, it’s essential to grow your client base in order to accelerate overall growth. On the other, an unsuccessful […]
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Small Business Marketing in Saskatoon

By Jacob Kettner on July 6, 2020
Marketing as a small business is tough. You want to allot a part of your budget to expansion, and marketing is an effective way of doing that. At the same time, marketing can feel a bit more like a gamble than, say, adding a new item to your product line or hiring a new employee. […]
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