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Traditional Marketing vs. Digital Marketing

By Jacob Kettner on March 18, 2021

You want to make sure your marketing dollars are put to good use. You’ve probably heard that marketing strategies can be placed into two broad categories: digital marketing, and traditional marketing. There’s a bit of a false dichotomy at play in the title - your traditional marketing strategies can boost your digital marketing, and vice […]

How To Set Up & Claim A Yelp Account

By Jacob Kettner on March 12, 2021

Want your business to appear higher in search results and make more sales? You need a Yelp account. We’re not going to wax philosophical about whether or not Yelp is good or bad. The reality is simple: no matter what your opinion about Yelp is, it’s where a lot of people go to check reviews. […]

What Is Link Building & Why Is It Important?

By Jacob Kettner on March 4, 2021

Imagine the Internet without links. There’d be no Google. No social media. No Wikipedia. Basically, there’d be no Internet. Link building might just be the single most important thing in SEO. Without boring you with the more technical details, it’s estimated that the quantity and quality of the links you get to your website amounts […]

How To Start Selling SEO Services

By Jacob Kettner on March 4, 2021

To guess at how the Internet is going to look in 30 years is almost impossible. After all, 30 years ago, the World Wide Web basically didn’t exist*. What we do know is that as long as there are search engines, there’s going to be SEO. Search engines probably aren’t going anywhere, either - […]

The Ultimate Guide To White Label SEO

By Jacob Kettner on March 4, 2021

There are concepts that, when you understand them, change the way you look at the world. For me, one of those concepts is white labelling. Back in the day, I worked for a pet insurance company. It was at that company that I learned about white labelling - our company sold a wide variety of […]

How To Set Up and Claim A Listing On Bing Places

By Jacob Kettner on February 3, 2021

“Set up a listing on Bing?” you might be asking yourself. “But who actually uses Bing, anyway?” You might be surprised. In 2023, Bing’s market share grew to 8.23%. Evidently, a large number of potential customers (we’re talking millions) are searching for local businesses on Bing. Just because it isn’t Google doesn’t mean it doesn’t […]

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